Digital Analytics & CRO Associate

collystring is looking for a Digital Analytics & CRO Associate who will be responsible for supporting delivery teams with initiatives such as reporting, analysis, tracking and uncovering opportunities for clients with emphasis on data, CRO, etc. About collystring: We are a boutique performance marketing agency that specializes in organic search (SEO), paid search (SEM), paid social (SMM), and data/integrations/automation. We don’t do graphic design, we don’t do PR, and we aren’t going to do traditional media.  Initially, our focus was primarily on white-label services but we’ve expanded our direct partnerships with brands in need of performance marketing.   Our ideal candidate has:
  • Experience in both Lead Generation and eCommerce
  • 1-2 years experience in a data analytics and/or CRO role
  • Passion for understanding digital analytics and how to incrementally drive improvements to website conversion rates
  • A “what’s next” mindset, realizing there is always opportunity for improvement
About the role: This role is hands-on in platforms like GA (Universal, 4, 360), GTM, DataStudio, and SuperMetrics. In addition, experience building landing pages is a plus and if you’re familiar with facilitating website experiments through Google Optimize – even better. You should have full working knowledge of platforms like Google Analytics, Tag Manager, and DataStudio. You understand the difference in the attribution models between Ads and GA (and more). You understand how dataLayers function and the value in accurate tracking. You have the ability to analyze conversion paths and develop a hypothesis to optimize conversion rates. Most importantly: you have a “what’s next” mindset. You chase thoughts and ideas, you’re passionate about what’s around the upcoming corner and one or two miles ahead. Responsibilities:
  • Assist with the facilitation of experiments through Google Optimize
  • Analyze website and landing page performance, continually developing hypotheses to optimize conversion paths based on experiment results
  • Provide recommendations to internal stakeholders regarding marketing performance and existing opportunities
  • Provide support in GA/GTM/DataStudio activities for a wide range of clients and industries
  • Unlimited PTO after your second month of employment
  • Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans
  • Maternity and paternity leave – because life is more than just work
  • Retirement with 3% matching
  • Fully remote or in-person
  • The best one: Fun one: as much tech/hardware as you want for your workstation. Want four ultrawides? Cool, let’s make it five. Need noise cancelling AirPods? Just ask.

This is your last stop

All those jobs you’ve had before, you know, the ones where they tell you you’re part of the team, the family, and that you really make a difference in how the business functions – we are that.

Before you apply, just make sure you’re ready to build a business.  Make sure your entrepreneurial flame is stoked. And make damn sure you can take the good with the bad because it’s not always sunshine and rainbows.

If you resonate with the above and our core values below, let’s get after it:

Constructive Debate

have strong opinions held loosely

Extreme Ownership

it’s a mindset and an attitude

Radical Candor

care personally and challenge directly

Towering Passion

create the future