Director of SEO

The Soup to Nuts:

Compensation: $80k-$110k DOE
Stuff to know: Remote, Small Team, No Funding/Investors

We are a boutique performance marketing agency that specializes in organic search (SEO), paid search (SEM), paid social (SMM), and data/integrations/automation. We don’t do graphic design, we don’t do PR, and we aren’t going to do traditional media.

collystring has grown from 0 to 12 (you’re 13) team members in four years and our current roadmap puts us at 18 in the next 20 months. If you’re an entrepreneur at heart, you genuinely have a passion for doing what is right, and you understand the good days come with the tricky days followed by a few bad days – you’re probably a good fit.

Why collystring?

  • Benefits that matter: unlimited PTO, retirement (with match), medical & dental insurance
  • This position is 100% remote or can be hybrid from our office in Gilbert, Arizona – whatever works for you
  • We are hiring for our foundation – we aren’t a massive agency with a footprint in six states but we are building an agency full of great humans
  • You will be directly accountable & responsible over your service line. We are looking for doers, self starters, and entrepreneurs who enjoy pulling levers, delivering strategy, and fostering client relationships
  • You’re going to enjoy every brand that you have the opportunity to work with – we are good at turning down business that doesn’t make sense for the agency
  • Profit Sharing after two-years of successful employment

About the role:

collystring is looking for a Director of SEO who will be responsible for managing and developing clients in our rapidly expanding eCommerce portfolio.

Our ideal candidate has:

  • 5+ Years in SEO with an emphasis in eCommerce

You should have extensive knowledge of SEO strategies and a performance-based mindset. Your focus will be on driving leads and revenue and eCommerce and service industry clients.

We are looking for someone who understands the current and future state of SEO, is up to date on the continual changes occurring in the search engine landscape for eCommerce brands, and is excited about finding new ways to drive growth for clients.


  • Own your book of clients and identify areas for on-site improvements in site structure, internal linking, and content to increase the visibility of client sites
  • Work alongside the Sr. Director of SEO to help develop strategies and identify areas of opportunity
  • Support internal team growth and management
  • Have a robust understanding of technical SEO and be able to implement solutions and/or effectively communicate needs to developers
  • Identify and propose solutions for website speed and performance (web core vitals) and mobile-friendliness issues
  • Identify SEO content needs for long-form blog content and transactional pages and develop a content-strategies with search opportunity, keyword analysis, and intent
  • Perform ongoing keyword research & gap analysis to uncover new opportunities for optimization Analyze competitor keyword rankings/trends with regular reporting and insight
  • Analyze link profile reports and find patterns of potential spammy links to update disavow files Be able to report on and communicate shifts in traffic, performance and rankings
  • Own client status calls and communication regarding SEO and effectively communicate ongoing efforts to client


  • Unlimited PTO after your second month of employment
  • Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans
  • Maternity & paternity leave – because life is more than work
  • Retirement with 3% matching
  • Incredibly flexible WFH / In-office schedule
  • BYOW = build your own workstation; EG: if you need tech to do your job, just ask and it’s yours.

This is your last stop

All those jobs you’ve had before, you know, the ones where they tell you you’re part of the team, the family, and that you really make a difference in how the business functions – we are that.

Before you apply, just make sure you’re ready to build a business.  Make sure your entrepreneurial flame is stoked. And make damn sure you can take the good with the bad because it’s not always sunshine and rainbows.

If you resonate with the above and our core values below, let’s get after it:

Constructive Debate

have strong opinions held loosely

Extreme Ownership

it’s a mindset and an attitude

Radical Candor

care personally and challenge directly

Towering Passion

create the future