Sr. Paid Search (PPC) Strategist

(This position can be 100% remote in the United States or in-person at our Gilbert, AZ office)
About collystring:
We are a boutique performance marketing agency that specializes in organic search (SEO), paid search (SEM), paid social (SMM), and data/integrations/automation. We don’t do graphic design, we don’t do PR, and we aren’t going to do traditional media.  Initially, our focus was primarily on white-label services but we’re slowly starting to branch out and find direct partnerships with brands in need of performance marketing.
Why collystring?
  • Benefits that matter: unlimited PTO, retirement (with match), medical & dental insurance, 4+1 WFH schedule, and a swanky office in downtown Gilbert, AZ with 3rd floor views and tons of natural light; IE: you get to see the outside world if you’re at the office
  • We are hiring for our foundation – we aren’t a massive agency with a footprint in six states but we are building an agency full of great humans
  • You will be directly accountable & responsible over your service line. We are looking for doers, self starters, and entrepreneurs who enjoy pulling levers, delivering strategy, and fostering client relationships
  • You’re going to enjoy every brand that you have the opportunity to work with – we are good at turning down business that doesn’t make sense for the agency
  • We’re an underdog compared to other shops but that’s what makes it fun, right?
About the role:
collystring is looking for a Senior Paid Search (SEM/PPC) Strategist who will be responsible for managing and developing clients in our growing SEM service line.  Your primary focus will be on Lead Generation & eCommerce.
Our ideal candidate has:
  • Two to four (2-4) years in Paid Search, PPC, SEM
  • One to two (1-2) years in PLA/Shopping
You should have full working knowledge and direct experience in Google Ads, Microsoft Ads, and if you’ve been lucky in your career – Yahoo! Gemini (just kidding). We’re looking for an individual who is versed in account structure variations, audience layers, and optimization strategies. Most importantly: you have a “what’s next” mindset. You chase thoughts and ideas, you’re passionate about what’s around the upcoming corner and the one two miles ahead.
This role will have a heavy emphasis on PLA/Shopping so you’ll need to be experience optimizing feeds, merchant center(s), and optimal PLA account structures/taxonomies.
  • Be 100% hands on with client accounts in various publishers
  • Manage bidding, structure, creative, strategy, and overall performance
  • Optimize and communicate directly with clients about their primary KPI’s
  • Provide recommendations and next steps based on insights or learnings you derive from optimization efforts
  • Manage day-to-day relationships with clients via email, slack, and reporting/status calls
  • Integrate with other service lines to find ways to further improve client performance; no silos here
  • Direct involvement in business development opportunities for collystring such as pitches and audits; this role may require travel
  • Unlimited PTO after your second month of employment
  • Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans
  • Maternity & paternity leave – because life is more than work
  • Retirement with 3% matching
  • Fully remote or in-person
  • The best one: Fun one: as much tech/hardware as you want for your workstation. Want four ultrawides? Cool, let’s make it five. Need noise cancelling airpods? Just ask

This is your last stop

All those jobs you’ve had before, you know, the ones where they tell you you’re part of the team, the family, and that you really make a difference in how the business functions – we are that.

Before you apply, just make sure you’re ready to build a business.  Make sure your entrepreneurial flame is stoked. And make damn sure you can take the good with the bad because it’s not always sunshine and rainbows.

If you resonate with the above and our core values below, let’s get after it:

Constructive Debate

have strong opinions held loosely

Extreme Ownership

it’s a mindset and an attitude

Radical Candor

care personally and challenge directly

Towering Passion

create the future