ANTHONY NICHOLS

FOUNDER

Anthony is an Idaho native who moved to Arizona after graduating from Boise State University.  A founder is a neat way of saying you are at the top of an organization, safely guarded from getting dirty with account work but for Anthony, the joy is being in the trenches with the team to elevate client performance.

A quintessential nerd mixed with a middle aged man, Anthony finds interest in building keyboards and hunting for rare Bourbons.  

When he’s not having a sipper of his favorite bourbon, Eagle Rare, you’ll find him playing Dota2 or pretending to be above average at mountain biking.

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FAVORITE QUOTE

“In this industry, you’re either shooting or getting shot at” – Someone in Advertising

FAVORITE BOOK

Zero to One by Peter Thiel