Google Ads & PPC Management Agency
Google Ads & PPC Management Agency
Whether you’re looking to scale your business, improve customer acquisition, or strengthen a pay-per-click campaign, a detailed Google Ads strategy is essential when 68% of brand interactions begin with a search engine. Still, pulling the levers on your own accounts can be a lot to ask and is likely to leave your true potential out of reach as you try to combat poor ad performance and wasted ad spend on top of your many other daily responsibilities.
collystring is an experienced boutique digital marketing and PPC agency ready to dive into the nitty-gritty of your business objectives and brand identity so we can drive immediate and measurable results using a tailored approach. From PPC management services to Google and Microsoft Ads, our expert account managers will offer full-service support to maximize ROI and take a weight off your shoulders.
Why Choose collystring for Paid Search?
collystring acts as a true partner in your Google Ads strategy—by diligently listening to your business objectives and unique insights, we craft a personalized strategy piece-by-piece to target your ideal audience and take the stress off your plate. From there, we’ll handle your paid search campaigns and increase the impact of your search presence while treating your ad spend with the value it deserves, conducting keyword research, creating ad copy, managing bids, and more to maximize ROI.
With over six years of experience as a boutique digital marketing agency, Google Ads and PPC management services have been our bread and butter from the start. We’ve worked with diverse businesses across industries, including DTC e-commerce brands, franchises, and local brick-and-mortar operations.
Plus, working with us is just easier. With a smaller team, we remain committed to transparency and reporting so that you’re in the loop at every step, making it easy for you to get your concerns addressed swiftly and open up meaningful discussions.
Relying on us means you experience all the following advantages:
- Attentive, experienced, and responsive account managers
- Personalized marketing strategies to reach your target audience
- Tailored guidance for questions, concerns, and adjustments
- Routine status calls to discuss our successes, goals, and next steps
- Detailed reporting to showcase our progress and provide full transparency
Ready to Get Started?
Our Comprehensive Google Ads Services
The best Google Ads strategies are dynamic and comprehensive, using a blend of tactics to engage your audience and drive them to act. We offer the following PPC services in conjunction with strategic targeting to build a successful game plan.
Text Ad Campaigns
Standard text ad campaigns remain one of the best ways to capture leads through brand, non-brand, and competitor searches. We’ll help you make the most of this format through strategic copy, keyword research, and ongoing performance testing.
Dynamic Search Ads (DSAs)
Dynamic search ads automatically generate ad headlines based on website content, expanding your audience reach by targeting both exploratory and high-intent users. We’ll optimize your website to maximize the impact of this ad format for successful lead generation.
Shopping Ads (PLAs)
Effective shopping product-listing ads (PLAs) are a great resource for getting your ecommerce products seen, sparking interest, and turning leads into purchases thanks to their visual appeal and higher click-through rates. We’ll develop appealing ads and then use optimization strategies like feed management and product title testing to make them as effective as possible.
Display & Video Ads
Display and video ads have the power to visually engage new audiences and build brand awareness. While using interest-based and contextual targeting strategies, we’ll work with you to source engaging creatives that we can use to build ads that captivate your audience’s attention.
Remarketing Campaigns
Leads that engage with your business take, on average, 8 interactions before making a sale. We’ll help you catch leads that have already interacted with your business while they’re still warm through remarketing campaigns that are most likely to resonate with these audiences and bring a tangible boost in conversion rates.
Local Marketing Strategies
As you look to build a loyal audience in your local market, we’ll supplement your efforts with a strategy that includes location-based targeting, local keyword research, local PPC management, and Google Maps ads.
Our Google Ads Methodology
At collystring, we know that a set-it-and-forget-it approach to Google Ads is no key to success. That’s why we keep our hands on the levers to build a strategy that works and are sure to adjust as necessary to maximize engagement and ROI from every campaign.
Discovery
We avoid unnecessary bumps in the road by building a strong foundation. We work diligently to understand your brand, business objectives, target audience, and competitive landscape before we act so that we can maximize the impact of each Google Ads campaign. We conduct a brand audit and review your current campaigns to identify strengths and weaknesses for future initiative planning.
Strategy Development
Using a mix of our expertise and your business objectives, we craft a strategic campaign roadmap, including account structure, ad group taxonomy, audience segmentation, and targeting settings. Whether you want to prioritize lead generation or ecommerce sales, we’ll pen up a personalized strategy to bring measurable results
Execution
As an experienced PPC agency, we maintain a hands-on approach to setting up campaigns that check all the boxes, including ad copywriting, selecting strategic creatives, and having a thoughtful bidding strategy. Using A/B testing for ad creatives and landing pages, we’ll ensure optimal performance from the ads we run.
Optimization
Whether a campaign works or doesn’t work, we want to know why and how we can make it even better. We make ongoing efforts to refine campaigns using a lot of data-driven analysis and a little bit of instinct. Using methods like search query reporting, negative keyword updates, and bid adjustments, we’ll stay tapped in so we can optimize the campaign for the greatest possible success.
Measurement & Reporting
Transparent reporting is integral to a healthy and sustainable Google Ads strategy. We keep track of campaign performance and success using KPIs and metrics like click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Then, we keep you engaged with weekly and monthly reporting so we can offer actionable recommendations for continuous improvement.
What sets collystring apart as a Google Ads agency?
We know there are a ton of Google Ads agencies out there, but we’re confident we’ll do the best job. As a boutique ad agency, we’re as invested in your success as you are. With dedicated managers for each client, we give every campaign the personalized attention it deserves. Our team is in the weeds doing the grunt work every day, analyzing campaigns and making adjustments to hit the right audience and generate conversions.
We don’t believe in cookie-cutter approaches, and we prove it by personalizing every ad campaign, remaining committed to results and taking the leaps necessary to make them happen. We also know that close collaboration is key to any successful marketing effort, and we’ll go back and forth with you until we find a strategy that drives the results you hope for and satisfies your expectations.
See More Case Studies
Actual case studies from real clients who we have helped improve their KPI’s over a meaningful amount of time.
Our Google Ads most frequently asked questions:
What does your Google Ads offering look like?
Like many agencies, the term “SEM” is normally a catch all for platforms like Google Ads & Microsoft Ads which encompass many different campaign types like paid search, video, display, and shopping.
What is your approach to Google Ads?
These platforms are a toolbox and it may take a variety of tools within to find performance. We don’t have a one size fits all approach to any account, client, or industry but we use our tools one at a time to find performance.
Do you manage product feeds and merchant centers?
We do! We’re experienced in building out product feeds and managing both Google & Microsoft Merchant Center accounts.
Who owns the account?
You do, 100%. Don’t let any agency tell you otherwise.
Are you a Google Partner?
We are – sometimes this is a valuable asset but oftentimes it’s that Google is trying to push product adoption and budget growth. No matter the case, we focus on what’s best for your organization and not Google’s best interest
How many people are on the Google Ads team?
We have three team members working in this department.
Investing in Google Ads with collystring
Google Ads are an integral component of any balanced and successful marketing strategy, serving as a high-impact channel for driving leads and increasing revenue—make the most of your efforts with a PPC management agency ready to go to bat for you. Whether it’s PPC advertising management, Google Ads services, or another layer of your strategy, you can rely on our due diligence to optimize campaigns that turn your ad spend into measurable results.
Working with us means you get more leads, engagement, and revenue, all backed by measurable ROI. Using data-driven analysis and expertise, we’ll work continuously to optimize your campaigns. Altogether, we’ll ensure you’re able to invest in ads with confidence, trusting that your budget is being put to good use and driving the results you expect from your agency.
Open up a discussion today, and we’ll discuss how we can transform your PPC management and Google Ads strategies once and for all. Schedule a discovery call to start laying out all the pieces.
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