FAQs
Our most frequently asked questions.
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How long are your contracts?
Every SOW we sign is at most 90 days out but on average 60 days minimum. A 12-month contract isn’t beneficial for anyone.
How long are your contracts?
How big is your team?
We have 14 team members across the United States.
How big is your team?
Where are you based?
Our headquarters are in Phoenix, AZ but our organization is remote first and we don’t have a physical office.
Where are you based?
What are your minimums?
$4,000 per month in agency fees and (ideally) two service lines.
What are your minimums?
How many people will work on my account?
For whatever service lines you have active, you’ll have a single specialist assigned to that channel in addition to a project manager and an account service lead which oftentimes is the most senior specialist on the account.
How many people will work on my account?
What type of industries do you work with?
We like to work with brands we think can win in any marketplace. However, we are ultra-passionate about lead generation industries like Higher Education, Legal, Franchise, and Home Services.
What type of industries do you work with?
What types of content does your team produce?
We can support a variety of formats but our primary monthly engagements are long form between blogs and/or service pages.
What types of content does your team produce?
What is your approach to finding topics to write about?
The majority of our topics are generated from the SEO team based on their ongoing research and optimization. Topics are chosen based on relevancy, search volume, and utility across the web (internal links, social posting etc)
What is your approach to finding topics to write about?
How long does it take to write a piece of content?
We work on five-week sprints for content production where topics are chosen, approved by you, and then moved to production. Once completed, your team will get a final review before we post them to the site or hand them to your team for development.
How long does it take to write a piece of content?
Do you have any minimums on content production per month?
Yes, our minimum engagement is two (2) units per month.
Do you have any minimums on content production per month?
Do you use AI to write any of your content?
We do not – all of our content is written by humans.
Do you use AI to write any of your content?
How many people are on the Content team?
We have two writers in the content department.
How many people are on the Content team?
What does your Google Ads offering look like?
Like many agencies, the term “SEM” is normally a catch all for platforms like Google Ads & Microsoft Ads which encompass many different campaign types like paid search, video, display, and shopping.
What does your Google Ads offering look like?
What is your approach to Google Ads?
These platforms are a toolbox and it may take a variety of tools within to find performance. We don’t have a one size fits all approach to any account, client, or industry but we use our tools one at a time to find performance.
What is your approach to Google Ads?
Do you manage product feeds and merchant centers?
We do! We’re experienced in building out product feeds and managing both Google & Microsoft Merchant Center accounts.
Do you manage product feeds and merchant centers?
Who owns the account?
You do, 100%. Don’t let any agency tell you otherwise.
Who owns the account?
Are you a Google Partner?
We are – sometimes this is a valuable asset but oftentimes it’s that Google is trying to push product adoption and budget growth. No matter the case, we focus on what’s best for your organization and not Google’s best interest
Are you a Google Partner?
How many people are on the Google Ads team?
We have three team members working in this department.
How many people are on the Google Ads team?
What platforms do you use for paid social?
Our primary platforms are Meta (Facebook & Instagram), Pinterest, Reddit, and LinkedIn.
What platforms do you use for paid social?
How do you measure success in paid social with how the platforms over-report?
We’ll often do a blend of reporting using last-click (GA4) and publisher view/click data so that we can get an accurate look on performance.
How do you measure success in paid social with how the platforms over-report?
Does your team provide the creative for ads?
We do – our in house creative and design team can create a variety of ads in different formats. We just ask that you provide assets.
Does your team provide the creative for ads?
We have a lot of first party customer data, can we use this in our campaigns?
100% and we love hearing that – 1P or First Party data is great for things like cross-selling, nurturing, and lookalike audiences.
We have a lot of first party customer data, can we use this in our campaigns?
Who owns our accounts once they are set up?
You do, 100% and if we need to help with any setup we’re more than happy to as some of the platforms are best setup from your (client) side and “shared” via the platforms.
Who owns our accounts once they are set up?
How many people are on the Paid Social team?
We have two team members in the paid social department.
How many people are on the Paid Social team?
What platforms does your team work with?
The list is expansive but the primary platforms we support with are GA4, Google Tag Manager, Mixpanel, Salesforce, and Hubspot.
What platforms does your team work with?
What tools do you use for reporting visualization?
Our primary reports are built out of Looker Studio paired with Supermetrics – we also offer other simpler reports in platforms like Google Sheets / Slides.
What tools do you use for reporting visualization?
Do you have a call tracking offering?
We have been using Call Tracking Metrics for nearly five years on a variety of accounts due to the cost, setup, and integration offering.
Do you have a call tracking offering?
How do you go about attribution?
Depending on the size of your account and your Lead/Transaction volume, there are a variety of ways we can help measure and visualize attribution whether it’s within GA4 (last-click) or a tool like Northbeam for eCommerce.
How do you go about attribution?
What does an analytics engagement look like for your organization?
We’ll start with a discovery meeting to understand the goals and current setup of your tracking architecture which is followed by an in-depth audit and recommendation. From here, we’ll deploy and validate all tracking updates and then work with your team on a monthly basis to ensure data is accurate and provide additional support on future changes.
What does an analytics engagement look like for your organization?
How many people work on the analytics team?
We have two team members in the department.
How many people work on the analytics team?
How has SEO changed with Large Language Models (LLMs)?
In a good way, we’re needing to put more emphasis on the intent behind the optimization rather than just focusing on keywords.
How has SEO changed with Large Language Models (LLMs)?
What tools do you use for SEO?
The primary tools our team uses for SEO are Ahrefs, SEMRush, Search Console, and ScreamingFrog
What tools do you use for SEO?
Do you do off-page SEO?
While this is not one of our core pillars (on-page, content, local, technical) we do offer off-page SEO depending on the client needs.
Do you do off-page SEO?
How long until we start seeing results from SEO updates?
The question every SEO gets asked – depending on the size and shape of your domain, it may take up to six (6) months to see meaningful results. However, most websites we audit have a variety of low hanging opportunities that result in performance increases much faster.
How long until we start seeing results from SEO updates?
How has SEO shifted in the last 12 months?
More emphasis on user centric content, semantic variations, and E-E-A-T signals. Really, all the things you’d want as a consumer – more relevant results for the things you’re looking for and less rigid “keyword” based optimization framework.
How has SEO shifted in the last 12 months?
How many people are on the SEO team?
We have three team members in the SEO department.
How many people are on the SEO team?
How does your team approach CRO?
We generate hypotheses based on your site’s UX/UI and then create a testing library where we’ll begin deploying tests using a tool like VWO. Once tests are complete, we’ll provide reporting for each along with next steps.
How does your team approach CRO?
How many tests can you run per month?
This all depends on the size and scope of our engagement as test “LOE” or level of effort is greatly different from a form update compared to a net-new page module.
How many tests can you run per month?
What additional tools do we need to pay for if we run CRO?
Nothing, we cover the costs of any tools, reporting, and technology setup / management.
What additional tools do we need to pay for if we run CRO?
What types of tests do you run?
It can be anything on the domain such as a button location, CTA, static vs. step-form, pricing module, or an entire page layout
What types of tests do you run?
Once a test is completed then what happens?
We can either move the successful test into a queue for live development or package the output up and deliver it to your internal team to manage.
Once a test is completed then what happens?
How many people work on the CRO team?
We have two team members in the CRO department.
How many people work on the CRO team?
What CMS platforms do you normally work with?
Our expertise is within WordPress, Webflow, and Shopify with additional specialization in add-ons like Elementor and more.
What CMS platforms do you normally work with?
Do you do custom app development?
Right now our team does not directly build custom applications but our ecosystem of referral agencies is robust and we’ll find the right partner to help with your project.
Do you do custom app development?
How do you charge for development?
Depending on the task we may look to a retainer or hourly rate, it entirely depends on the development request.
How do you charge for development?
Who owns the website and hosting for projects you work on?
Anything we create for your organization is yours and always will be – we offer hosting services but in the event you transition to a new vendor, we’re happy to fully move ownership to wherever you like.
Who owns the website and hosting for projects you work on?
What are some things that you build or work on?
We’re really good at building custom websites, paid media landing pages, and technical website optimization for things like page speed / CRO.
What are some things that you build or work on?
How long does it take your team to build a website?
Most website projects we work on can be completed from start to finish in ~14 weeks depending on the size.
How long does it take your team to build a website?
Do you work with all types of ecommerce businesses?
We do. Whether you have a business-to-consumer (B2C), business-to-business (B2B), or another model, we’ll take the time to understand your unique business needs and build a marketing strategy that works for your goals.
We don’t believe in a one-size-fits-all marketing strategy. We’ll tailor our efforts to your unique business needs to ensure you get the most possible value out of our ecommerce marketing services—this includes selecting the right outreach channels, targeting your unique audience, and creating relevant ads.
Do you work with all types of ecommerce businesses?
Can you help with optimizing product descriptions and category pages?
Yes! We’ll assist with optimizing page elements as well as refreshing or creating copy and written content for your product descriptions and category pages. We’ll analyze your competitor content and perform comprehensive keyword research to bolster these pages for enhanced search engine visibility, reduced drop-off, and increased sale conversions.
Can you help with optimizing product descriptions and category pages?
How do you ensure that Paid Media campaigns are cost-effective?
We maintain close monitoring of all paid media campaigns using careful analytics to assess their success. We utilize tracking through various CRMs to analyze return-on-investment and revenue driven by our campaigns to maximize your return on investment.
When results aren’t what we’re looking for, we’ll pivot to make sure we redirect the campaign in the right direction, whether that means shifting audience targeting, updating ad copy, or utilizing new creatives.
How do you ensure that Paid Media campaigns are cost-effective?
Do you manage Google Shopping Ads as part of your SEM services?
Yes, managing Google Shopping Ads is part of our SEM services. We’re experienced in developing detailed Google Ads strategies and optimizing ads and product feeds for increased visibility and maximum engagement potential.
We’ll set up your eCommerce store while taking into account margin, query funneling, and product priority, using techniques that capture the attention of both the algorithm and your ideal audience.
Do you manage Google Shopping Ads as part of your SEM services?
What types of content are most effective for e-commerce businesses?
Several types of content can be valuable for your e-commerce business—video content on social media is excellent for showcasing products and highlighting customer experiences. Blog content is also valuable for reaching consumers who are searching for solutions to their concern and connecting them with your product or service that can solve the problem.
We’ll help you create and leverage the most appropriate content for your business, product offerings, and target audience to drive the right leads.
What types of content are most effective for e-commerce businesses?
What types of businesses do you typically work with for lead generation?
We work with a wide range of businesses across industries to spark meaningful lead generation. With over six years in the game, we’ve worked with law firms, higher education institutions, eCommerce businesses, home services businesses, and more. Whether you head marketing for a small, local business or one of the nation’s largest universities, we can help you build a cohesive, successful strategy.
What types of businesses do you typically work with for lead generation?
What social media platforms do you use for paid social advertising?
We use all the major social media platforms for paid social advertising, including Meta, LinkedIn, Instagram, Pinterest, and TikTok. However, we don’t just throw stuff at the wall to see what sticks either. We’ll work with you and your goals to determine which platforms make the most sense for your overarching marketing strategy and reaching your ideal target audience.
What social media platforms do you use for paid social advertising?
How does content marketing help in generating leads?
Content marketing can target individuals at multiple points in the funnel—content can be tailored to customers who are looking for information to solve a problem and are not yet aware of your services, as well as customers who are close to purchasing and want more information about your services.
Written content like blogs and whitepapers or visual content like videos and graphics can all engage consumers and drive them to learn more about your product or services. Together, relevant content helps generate leads by inspiring consumers to learn more and calling them to act.
How does content marketing help in generating leads?
How does conversion rate optimization (CRO) work, and why is it crucial for lead generation?
Conversion rate optimization (CRO) uses evidence-based strategies to increase the likelihood of consumers engaging with your website and converting into lasting customers or clients. Website elements like contact forms, newsletter signups, and call-to-action buttons provide more opportunities to capture lead information for future remarketing efforts.
CRO serves as a resource to ensure leads don’t just visit your site but actually engage with it. We’ll design your site to appeal to potential customers and provide opportunities for conversion so that you see increased engagement that carries over into tangible revenue.
How does conversion rate optimization (CRO) work, and why is it crucial for lead generation?
Can you customize your lead generation strategies to fit my business needs?
Yes, our favorite thing to do is customize lead generation strategies to our clients’ unique business needs. We work closely with our clients to understand their business goals and the best strategies to reach them, and we never take a one-size-fits-all approach to lead generation. In a collaborative process, we’ll decide which channels to utilize and develop a messaging strategy that will resonate with your target audience.
Can you customize your lead generation strategies to fit my business needs?
How do you integrate your lead generation efforts with our existing CRM system?
We are happy to work with your existing CRM software. We’ll request to be added as a user to your existing CRM account so that we can access historical customer information and integrate our lead generation efforts for accurate analytics. Then, we’ll use the information available in your CRM to optimize our marketing and remarketing campaigns.
How do you integrate your lead generation efforts with our existing CRM system?
What kind of reporting and analytics do you provide?
We provide all kinds of reporting and analytics so that you have a complete picture of our lead generation efforts and we can use it to shape the most effective marketing strategy. We gather data and provide reports from platforms like Google Analytics, Google Ads, and your CRM, including Hubspot, Salesforce, or other tools. Then, we use this data to tailor future campaigns for maximum impact.