Our Approach
All Shapes & Sizes of Content Creation
Strategy
Outlines & Production
Optimization
Strategies for new content creation and existing content improvement to capture demand & visibility across channels and searches throughout the funnel.
- Topic Research and Ideation: Understanding how customers search and identifying gaps amongst competitors guide topic ideation and overall content strategy.
- Content Audits: Content audits help ensure no cannibalization exists across your site and helps identify underperforming content that needs to be rewritten or expanded.
Content production designed specifically for blogs and service pages. Proper research ensures consistent quality and adherence to best practices.
- Content Outlines: Proper outlines provide guidance throughout the production process and ensure all necessary SEO elements and language are used in the content.
- Research and Authority: Content must be written for users with a high level of research and topical authority must be used to ensure factual accuracy.
Proper internal linking, heading structure, and usage of semantic keywords guarantee content performs on multiple levels.Â
- Internal Linking: Critical to establishing the proper relevance and authority of blogs and service pages. Proper anchor text and link placement are essential.
- Ongoing Optimization: The continual effort to make sure content is always performing and improving in rankings and traffic.