Conversion Rate Optimization Agency

Your website analytics enable data-driven decisions based on facts rather than instinct. It’s important for future benchmarking that your data model is consistent and reliable.

• Planning: Audit of existing tracking model to ensure historical data is accurate.
• Utilization: Addition of contextual behavior tracking to provide fundamental insights into how visitors use your website.

Once the infrastructure is in place to properly track visitor behavior, it’s time to create a prioritized list of tests using qualitative and quantitative data from multiple sources.

• Analysis: Using heatmaps and conversion data to identify opportunity.
• Framework: Development of hypotheses and experiment mockups to address pain points.

Experiments are built and facilitated on your website without permanent updates to code. The type of experiment varies based on the objectives and variants.

• Implementation: Translation of experiment mockups to code
• Deployment: Facilitation of experiments to identify winning variants.