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client discovery meeting
Agency Operations

How to Conduct Effective Discovery Meetings

Why Discovery Meetings Are Important The initial discovery phase is a crucial step to ensuring a successful client relationship, whether the project is a one-time

social ads reporting
Social

How To Report on Social Ads

Ask a social media marketer what the worst part of their job is and you’re most likely going to hear about reporting. April 2021’s rollout

keyword research
SEO

5 Ways to Conduct Keyword Research in 2024

Despite the evolving Organic search landscape and the search engines’ shift to be more focused on user intent, keyword research remains a fundamental aspect of

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