Higher Education Digital Marketing Agency
Higher Education Digital Marketing Agency
Prospective students for your university can come from all over, so it takes a detailed strategy to reach your ideal audience. Digital marketing is a powerful tool in helping you maximize your reach, helping your institution stand out among others, and meeting your enrollment goals.
Our higher education digital marketing agency uses every angle to bring leads to your university or college. We use a variety of strategies to help you solve for your unique challenges, whether that’s low-quality leads, recruitment budget constraints, or filling graduate program classes.
We’ll assess which channels make the most sense to maximize your reach with prospective students and put them into action—contact us to get started.
We Are Higher Education Digital Marketing Lead Generation Experts
We have expertise in various digital marketing channels, including paid search advertising, Instagram, Meta, YouTube, LinkedIn, website content, and search engine optimization (SEO).
We use a combination of these channels to reach potential students wherever they’re searching for their next educational experience and guide them through the funnel, into the doors of your higher education institution.
Relying on us to manage these channels means each area gets the full attention and close monitoring of our expert team while saving your team time and energy to focus on your other marketing efforts.
Ready to Get Started?
Delivering Digital Marketing & Enrollment Results
We’ll build a comprehensive strategy to recruit prospective students who are the right fit for your college or university. We use data-driven strategies to facilitate enrollment through paid ads, search engine optimization (SEO), social media, and on-site conversion techniques. We’ll tailor each strategy to meet your unique goals and drive the best results.
With over 6 years of experience supporting higher education institutions nationwide, we’ve learned what works and what doesn’t. This shines through with our proven track record in driving leads and conversions for our current higher education clients, including a 41% conversion rate increase in the first six months of working with a client.
+41%
Conversion Rate increase in First 6 Months
22%
Reduced Cost per Lead from the Previous Year
+156%
Conversion Increase during first 6 months
What Makes Us Unlike Other Higher Ed Marketing Agencies
We’re proud to be different from large-scale higher education marketing agencies. Working with our boutique marketing agency means you get the best of both worlds—rigid attention to detail from channel experts and direct, easy-to-reach support from a team that cares. From creating a personalized outreach strategy to maximizing the reach of your ad spend, we focus on bringing you results that meet and exceed your expectations.
When you work with us, you can expect:
- A diverse, experienced, and collaborative team where everyone is an expert in their role
- Full transparency surrounding budget, ad spend, and your return on investment
- Direct communication and personalized support with any concerns
- A comprehensive focus on quality leads that convert into applications
- In-depth reporting and robust tracking utilizing various CRMs
Top Higher Ed Marketing Strategies To Drive Enrollment
Our team at collystring uses multiple key digital marketing strategies to help you meet your enrollment targets. Through channels like social media, paid digital advertising campaigns, organic search, and more, we’ll use the following strategies to connect you with your ideal target audience and fill classroom seats.
- Link building
- Keyword research
- Long-form content production
- Landing page development
- Copywriting
- Pay-per click advertising
- Social media content creation and advertising
- Search engine marketing
- Unique audience targeting
- Retargeting and remarketing
We use each of these strategies and more to target every part of the marketing funnel while promoting lead generation and conversion. Guided by data and analytics, we’ll adjust the levers on each campaign to maximize success. All together, we’ll help you recruit prospective students and nurture these leads down the line, increasing applications and enrollments.
Increase Higher Education Awareness, Applications, and Enrollments
Fill seats in your college or university with a multi-faceted strategy. Our approach includes website design, campaign management, SEO, CRO, and paid media in order to drive more inquiries, qualified applications, and accepted offers.
At collystring, we facilitate a customized, multi-channel approach to digital marketing for each higher education client. Our experts will help you navigate the competitive landscape by increasing your online presence, building brand awareness, and connecting you to your ideal target audience.
Digital Marketing Channels
Your school has unique value to offer each student—we’ll highlight this value across every digital channel to maximize your chance of pulling in the right audience and the best leads. We’ll analyze your specific case to find the best channel for you and reach potential students.
Search Engine Optimization (SEO)
Students seeking the right education program often start with a Google search. As an experienced higher education SEO agency, we’ll optimize your site using on-page, off-page, and technical SEO best practices to increase your rankings and acquire high-value traffic.
Paid Search Management Services
Paid search is a great tool for driving qualified leads, reaching your target audience, and gaining a competitive advantage. Our team uses analytics across platforms to understand performance, increase engagement, and pivot when necessary.
Website Development & CRO
Once you reel in potential leads, your site should be optimized toward engaging students, guiding them through the funnel, and getting them to enroll. We’ll help you design or build your site so it functions smoothly, is easy to navigate, and boosts your conversion rate.
Content Marketing
Relevant website content is valuable for reeling in and informing potential leads seeking information about higher education. We’ll build a data-driven content strategy and work with you to produce a range of unique, informative content for your website that speaks to consumers at all points of the marketing funnel.
Social Media Services
Social media is a crucial channel for reaching high school students and adults seeking continuing education. We work with you to craft captivating social media content and ads that grasp attention and drive leads while maximizing your investments.
See More Case Studies
Actual case studies from real clients who we have helped improve their KPI’s over a meaningful amount of time.
Higher Education Marketing Challenges Solved
Driving conversions in higher education is different from just another business, and it requires a customized strategy tailored to its unique challenges. With our expertise at collystring, we’ll help you solve all the following challenges.
Communicating Brand Value
We’ll use a combination of channels to communicate the unique value of your university’s brand, attracting more leads and encouraging them to enroll.
Increasing Awareness
Using paid search ads, organic search, social media, and other methods, we’ll grow your digital footprint and expand your reach.
Generating Online Leads
Our multi-channel approach brings in quality leads from paid ads, organic search, and content marketing, creating a crowd of potential students and future applications.
Nurturing Leads
Once we capture leads, we’ll use drip campaigns, CRMs, and other proven methods to keep them engaged and encourage them to apply.
Boosting Enrollment
Through our customized and tested CRO strategies, we’ll drive your leads to convert and translate into improved enrollment numbers.
Improving Website Engagement
Whether you need a site refresh or a new site altogether, we’ll get to work building it out to increase time on page, page views, and conversion rates.
Understanding the Student Journey
We understand the student journey and what it takes to encourage an application, using this to guide our campaigns for improved success with less spend.
Interested in learning more about how our team of specialists can help your organization?
Customized Marketing Solutions for Your Institution
No two schools are the same, so we don’t believe in cookie-cutter marketing strategies. Whether you head a large liberal arts college or a local community college, our team will guide you in reaching prospective students and set your institution apart by building a customized strategy that addresses your targeted pain points. We support a wide range of clients in their marketing strategies, including:
- Colleges and universities
- Private and public institutions
- For-profit and non-profit colleges
- Regional, national, and international institutions
- Online, in-person, and hybrid programs
- Graduate and professional development programs
Why Choose collystring as Your Higher Education Digital Marketing Partner
With experience in the higher education field, we understand your target audience and what it takes to engage with them. Our comprehensive approach will leverage every channel that makes sense for your institution in order to bring you all the following benefits:
- Reduced off-season declines
- Enhanced brand awareness
- Increased enrollment
- Improved website engagement
As a boutique agency, our lights-out team will give you the focus and attention necessary to personally address any concerns as they arise. Each one of our team members is an expert in what they do, ensuring that every channel is operating to its full potential. Plus, we’re a cool team of people to work with, which matters.
Contact us today to schedule a call and discuss how we can address your marketing pain points.
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