About the Author

Megan Zeddies is the Senior Manager of Paid Social at collystring. Her passion for dissecting marketing strategies and ability to blend creativity with analytical thinking enables her to turn abstract ideas into results-driven realities. With over four years of hands-on experience, Megan has honed her skills in managing and optimizing paid social media campaigns across major platforms, including Meta, LinkedIn, and Pinterest. She thrives on developing new strategic approaches, leveraging her deep understanding of digital marketing to drive impactful and innovative campaigns to exceed clients expectations. Certifications:

• Linkedin Marketing Strategies
• Pinterest Advertising Essentials