Paid Social: Luxury Skin Care

last click transactions increase
revenue increase
transactions increase

01. Summary

Luxury Retailer increases ROAS during the Holiday Season by diversifying platforms and combining audience segments to reduce overlap and utilize optimization data at the ad set level.

02. Our Approach

  • Combined individual interest based audiences in Meta Prospecting campaign into one larger audience to avoid segmentation
  •  Added a dynamic Prospecting campaign with 10 creative options and 5+ copy options
  • New Interest + Keyword audiences in Pinterest to meet best practice guidelines

03. The Bottom Line

collystring’s approach to cleaning up audience overlap and creative created a multi-platform funnel that increased conversions without an increase in budget.

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