Summary
Luxury Retailer increases ROAS during the Holiday Season by diversifying platforms and combining audience segments to reduce overlap and utilize optimization data at the ad set level.
Our Approach
- Combined individual interest based audiences in Meta Prospecting campaign into one larger audience to avoid segmentation
- Added a dynamic Prospecting campaign with 10 creative options and 5+ copy options
- New Interest + Keyword audiences in Pinterest to meet best practice guidelines
The Bottom Line
collystring’s approach to cleaning up audience overlap and creative created a multi-platform funnel that increased conversions without an increase in budget.