The Challenge
This client was looking to generate site traffic and downloads of various assets for travelers to the city while supporting their paid members.
The Strategy
We improved site health and architecture through better internal linking and technical improvements. Our content strategy and on-site optimizations helped grow this client’s traffic over the last 3 years.
- Full overhaul of site SEO that included keyword research, page segmentation and on-page optimizations
- Robust content audit to identify content that needed to be updated or deprecated and develop ongoing strategy
- Identified technical issues across 3,500+ pages that were impeding UX and overall site health
The Bottom Line
The major challenge we faced with this client was finding ways to make site updates and optimizations while staying within their brand and style guidelines. Ultimately, we were able to successfully optimize the site and move content strategy to a place where we were generating a wide variety of organic traffic.