Optimizing the On-Page elements of your site is an essential part of any SEO strategy. Focus is placed on optimizing headings, title tags, meta descriptions, and more.
- Keyword Research & Mapping: In-depth keyword research is performed and primary and secondary keywords are assigned to each page.
- On-Page Optimizations: Once keywords are identified, all on-page elements are optimized to those keywords.
Optimizing technical aspects like structured data, image optimization, crawlability, and pagespeed are vital to make sure your website meets and exceeds the technical requirements.
- Technical Site Health: Technical elements need to be continually monitored to identify and resolve issues that impact your overall site health.
- Schema Markup: Schema helps communicate specific elements of your site and pages to improve visibility and rich results in the SERP.
Proper optimization for geo-specific search terms and the management of industry directories is imperative for any business with a local presence.
- Google Business Profile: Properly optimize GBP’s help your business appear in the Map Pack at the top of SERPs.
- Review Generation: Generating positive reviews for your business help convert users and increase local visibility while negative feedback helps you improve your business.
