FAQs
Our most frequently asked questions.
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How long are your contracts?
Every SOW we sign is at most 90 days out but on average 60 days minimum. A 12-month contract isn’t beneficial for anyone.
How long are your contracts?
How big is your team?
We have 14 team members across the United States.
How big is your team?
Where are you based?
Our headquarters are in Phoenix, AZ but our organization is remote first and we don’t have a physical office.
Where are you based?
What are your minimums?
$4,000 per month in agency fees and (ideally) two service lines.
What are your minimums?
How many people will work on my account?
For whatever service lines you have active, you’ll have a single specialist assigned to that channel in addition to a project manager and an account service lead which oftentimes is the most senior specialist on the account.
How many people will work on my account?
What type of industries do you work with?
We like to work with brands we think can win in any marketplace. However, we are ultra-passionate about lead generation industries like Higher Education, Legal, Franchise, and Home Services.
What type of industries do you work with?
What types of content does your team produce?
We can support a variety of formats but our primary monthly engagements are long form between blogs and/or service pages.
What types of content does your team produce?
What is your approach to finding topics to write about?
The majority of our topics are generated from the SEO team based on their ongoing research and optimization. Topics are chosen based on relevancy, search volume, and utility across the web (internal links, social posting etc)
What is your approach to finding topics to write about?
How long does it take to write a piece of content?
We work on five-week sprints for content production where topics are chosen, approved by you, and then moved to production. Once completed, your team will get a final review before we post them to the site or hand them to your team for development.
How long does it take to write a piece of content?
Do you have any minimums on content production per month?
Yes, our minimum engagement is two (2) units per month.
Do you have any minimums on content production per month?
Do you use AI to write any of your content?
We do not – all of our content is written by humans.
Do you use AI to write any of your content?
How many people are on the Content team?
We have two writers in the content department.
How many people are on the Content team?
What does your Google Ads offering look like?
Like many agencies, the term “SEM” is normally a catch all for platforms like Google Ads & Microsoft Ads which encompass many different campaign types like paid search, video, display, and shopping.
What does your Google Ads offering look like?
What is your approach to Google Ads?
These platforms are a toolbox and it may take a variety of tools within to find performance. We don’t have a one size fits all approach to any account, client, or industry but we use our tools one at a time to find performance.
What is your approach to Google Ads?
Do you manage product feeds and merchant centers?
We do! We’re experienced in building out product feeds and managing both Google & Microsoft Merchant Center accounts.
Do you manage product feeds and merchant centers?
Who owns the account?
You do, 100%. Don’t let any agency tell you otherwise.
Who owns the account?
Are you a Google Partner?
We are – sometimes this is a valuable asset but oftentimes it’s that Google is trying to push product adoption and budget growth. No matter the case, we focus on what’s best for your organization and not Google’s best interest
Are you a Google Partner?
How many people are on the Google Ads team?
We have three team members working in this department.
How many people are on the Google Ads team?
What platforms do you use for paid social?
Our primary platforms are Meta (Facebook & Instagram), Pinterest, Reddit, and LinkedIn.
What platforms do you use for paid social?
How do you measure success in paid social with how the platforms over-report?
We’ll often do a blend of reporting using last-click (GA4) and publisher view/click data so that we can get an accurate look on performance.
How do you measure success in paid social with how the platforms over-report?
Does your team provide the creative for ads?
We do – our in house creative and design team can create a variety of ads in different formats. We just ask that you provide assets.
Does your team provide the creative for ads?
We have a lot of first party customer data, can we use this in our campaigns?
100% and we love hearing that – 1P or First Party data is great for things like cross-selling, nurturing, and lookalike audiences.
We have a lot of first party customer data, can we use this in our campaigns?
Who owns our accounts once they are set up?
You do, 100% and if we need to help with any setup we’re more than happy to as some of the platforms are best setup from your (client) side and “shared” via the platforms.
Who owns our accounts once they are set up?
How many people are on the Paid Social team?
We have two team members in the paid social department.
How many people are on the Paid Social team?
What platforms does your team work with?
The list is expansive but the primary platforms we support with are GA4, Google Tag Manager, Mixpanel, Salesforce, and Hubspot.
What platforms does your team work with?
What tools do you use for reporting visualization?
Our primary reports are built out of Looker Studio paired with Supermetrics – we also offer other simpler reports in platforms like Google Sheets / Slides.
What tools do you use for reporting visualization?
Do you have a call tracking offering?
We have been using Call Tracking Metrics for nearly five years on a variety of accounts due to the cost, setup, and integration offering.
Do you have a call tracking offering?
How do you go about attribution?
Depending on the size of your account and your Lead/Transaction volume, there are a variety of ways we can help measure and visualize attribution whether it’s within GA4 (last-click) or a tool like Northbeam for eCommerce.
How do you go about attribution?
What does an analytics engagement look like for your organization?
We’ll start with a discovery meeting to understand the goals and current setup of your tracking architecture which is followed by an in-depth audit and recommendation. From here, we’ll deploy and validate all tracking updates and then work with your team on a monthly basis to ensure data is accurate and provide additional support on future changes.
What does an analytics engagement look like for your organization?
How many people work on the analytics team?
We have two team members in the department.
How many people work on the analytics team?
How has SEO changed with Large Language Models (LLMs)?
In a good way, we’re needing to put more emphasis on the intent behind the optimization rather than just focusing on keywords.
How has SEO changed with Large Language Models (LLMs)?
What tools do you use for SEO?
The primary tools our team uses for SEO are Ahrefs, SEMRush, Search Console, and ScreamingFrog
What tools do you use for SEO?
Do you do off-page SEO?
While this is not one of our core pillars (on-page, content, local, technical) we do offer off-page SEO depending on the client needs.
Do you do off-page SEO?
How long until we start seeing results from SEO updates?
The question every SEO gets asked – depending on the size and shape of your domain, it may take up to six (6) months to see meaningful results. However, most websites we audit have a variety of low hanging opportunities that result in performance increases much faster.
How long until we start seeing results from SEO updates?
How has SEO shifted in the last 12 months?
More emphasis on user centric content, semantic variations, and E-E-A-T signals. Really, all the things you’d want as a consumer – more relevant results for the things you’re looking for and less rigid “keyword” based optimization framework.
How has SEO shifted in the last 12 months?
How many people are on the SEO team?
We have three team members in the SEO department.
How many people are on the SEO team?
How does your team approach CRO?
We generate hypotheses based on your site’s UX/UI and then create a testing library where we’ll begin deploying tests using a tool like VWO. Once tests are complete, we’ll provide reporting for each along with next steps.
How does your team approach CRO?
How many tests can you run per month?
This all depends on the size and scope of our engagement as test “LOE” or level of effort is greatly different from a form update compared to a net-new page module.
How many tests can you run per month?
What additional tools do we need to pay for if we run CRO?
Nothing, we cover the costs of any tools, reporting, and technology setup / management.
What additional tools do we need to pay for if we run CRO?
What types of tests do you run?
It can be anything on the domain such as a button location, CTA, static vs. step-form, pricing module, or an entire page layout
What types of tests do you run?
Once a test is completed then what happens?
We can either move the successful test into a queue for live development or package the output up and deliver it to your internal team to manage.
Once a test is completed then what happens?
How many people work on the CRO team?
We have two team members in the CRO department.
How many people work on the CRO team?
What CMS platforms do you normally work with?
Our expertise is within WordPress, Webflow, and Shopify with additional specialization in add-ons like Elementor and more.
What CMS platforms do you normally work with?
Do you do custom app development?
Right now our team does not directly build custom applications but our ecosystem of referral agencies is robust and we’ll find the right partner to help with your project.
Do you do custom app development?
How do you charge for development?
Depending on the task we may look to a retainer or hourly rate, it entirely depends on the development request.
How do you charge for development?
Who owns the website and hosting for projects you work on?
Anything we create for your organization is yours and always will be – we offer hosting services but in the event you transition to a new vendor, we’re happy to fully move ownership to wherever you like.
Who owns the website and hosting for projects you work on?
What are some things that you build or work on?
We’re really good at building custom websites, paid media landing pages, and technical website optimization for things like page speed / CRO.
What are some things that you build or work on?
How long does it take your team to build a website?
Most website projects we work on can be completed from start to finish in ~14 weeks depending on the size.
