Summary

We launched a Page Likes campaign to convert past engagers into followers, growing our audience for future lookalike and prospecting campaigns while reducing future acquisition costs.

Our Strategy 

We used the Meta Pixel to build audiences and re-engaged them on-platform without requiring them to click to the website.

• Created Facebook and Instagram audiences from past likes, shares, comments, and video views
• Positioned the page as the go-to source for city events and local insights
• Refined audience with exclusions of current followers and by only targeting top DMA markets known to travel to the area

Bottom Line

By converting warm engagers into page followers, we created a larger, more efficient foundation for future campaigns. This strategy reduced costs, improved retention, and kept our brand in front of already interested users.