Summary
UTSA Online, a top university with a recognized online offering significantly increased RFIs across their entire portfolio of online programs through continuous expansion and optimization of their Google Ads accounts.
Our Role
Create a plan to find and grow programs that drive the highest quality by using disposition data from both the CRM and enrollment advisors. Our job was to use lead quality data to make more advanced decisions on what programs should or should not be active in advertising efforts.
Our Strategy
We identified campaigns and programs that returned low-value RFIs and refined them to increase both volume and quality, while also focusing optimization on campaigns that continuously delivered high Inq:App rates.
- Reduced Cost Per RFI through the implementation and optimization of Smart-Bidding
- Restructured Campaigns and Ad Groups to improve RFI volume
- Constant monitoring of Salesforce and meetings with enrollment advisors to better understand RFI quality
Bottom Line
Our pursuit of RFI quality helped UTSA Online enroll more students for their programs. Understanding that not all RFIs are the same means we can remove those that are low quality and focus on the funnels that drive student starts.
