Digital Analytics Agency
Digital Analytics Agency
Strategic data collection and analysis is essential for informing any effective digital marketing strategy, allowing you to understand audience behavior, drive actionable insights, and inform your decision-making. Still, overcoming key challenges like fragmented data, unreliable tracking, and ineffective reporting makes it difficult for you to make the most of your analytics efforts.
Our processes at collystring will tip the scales in your favor, empowering you to develop and bolster your marketing strategy around meaningful insights for smarter decision-making. As a boutique digital analytics agency, we’ll grab the reins and use our years of experience to ensure accurate tracking, relevant integrations, and meaningful insights. We’ll transform your data strategy, allowing you to take a weight off your shoulders while remaining an active participant in the process.
Why Choose collystring for Data and Analytics?
Choosing collystring for your data and analytics means you receive a robust data tracking infrastructure centered around precision and practicality. We’re your committed partner in data collection, analytics, and tracking, from working closely with you to understand your goals to transforming your data into tangible changes that refine your marketing strategies and boost conversion rates.
We build a system to ensure every critical data point is captured with strategically implemented solutions customized to your organization. Using automated dashboards and intuitive reporting tools, we’ll compartmentalize key data and empower anyone in your organization to interpret this data for clear insights. Using the data and the insights we gather, we’ll support you in ongoing decision-making for a cohesive and effective marketing strategy. Throughout the process, we’ll develop flexible frameworks that enable us to scale to your unique business needs.
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Our Data and Analytics Services
Our comprehensive data and analytics services range from building a formidable data tracking solution to presenting data for custom insights that inform your decision-making. No matter your current progress in integrating data into your marketing strategy, we offer all the following services to help you strengthen and refine your processes.
Tracking and Measurement
We work closely with you to identify and define KPIs that align with your business goals so we can ensure every data point we collect is meaningful and insightful. Then, we’ll design a tracking infrastructure from the ground up, using tools like Google Analytics, Google Tag Manager, and server-side tracking, deploying a unified data ecosystem across websites, mobile apps, and third-party platforms alike.
Data Integrations
We build a full ecosystem to create a cohesive analytics framework, linking key marketing platforms and third-party tools with your performance data, including CRM platforms like Salesforce, Hubspot, and Shopify with Google Analytics. We’ll also leverage first-party data for more accurate reporting and incorporate offline conversions into ad publishers all to improve strategic decision-making and enhance the effectiveness of your campaigns.
Data Visualization and Reporting
We don’t just collect data—we ensure that it is useful, building automated dashboards for a holistic view of performance across channels, KPIs, and campaigns. Using tools like Looker Studio, BigQuery, and Supermetrics, we have a full-stack analytics solution that aggregates all your data into accurate, actionable, and digestible reports that can be shared across all levels of your organization, including your technical analysts and your executive stakeholders alike.
Maintaining Ongoing Collaboration
After implementation, we’ll conduct routine audits to ensure the accuracy and reliability of your tracking infrastructure over time. Whether it’s adapting your tracking models and reporting frameworks or quickly resolving data collection discrepancies, we’ll align your frameworks with evolving business goals, minimize disruptions to your decision-making, and maximize the usefulness of your data.
collystring’s Analytics Process
Our analytics process is uniquely tailored to each of our clients, allowing us to use our comprehensive expertise of tools and integrations and then apply it to your business in a relevant manner. Our process involves the following steps.
Audit and Planning
We analyze your current tracking models to identify strengths as well as potential gaps, redundancies, or inaccuracies. Then, using our insights, we’ll map out an airtight tracking and measurement framework that works within your domain and aligns with the KPIs you’re aiming to reach.
Implementation and Deployment
With a clear view of your company’s analytics needs and a plan to address them, we’ll transform frameworks into technical implementations. This step involves deploying tracking tools across platforms, ad publishers, and your domain. From there, we’ll test and validate data collection pipelines to ensure we’re providing you complete and accurate reporting.
Visualization and Monitoring
After implementation, we’ll build intuitive dashboards that blend data sources and highlight critical insights, ensuring that you not only have valuable data but have tangible insights you can interpret from it. We’ll monitor your tracking systems for consistency and accuracy and quickly troubleshoot any issues as they arise so that we can maintain pristine data quality at all times.
What Sets collystring Apart in Data and Analytics?
Our holistic approach allows us to handle every aspect of your data and analytics strategy with end-to-end solutions. From initial tracking audits to advanced reporting dashboards, we leave no stone unturned on our way to building a data and analytics infrastructure that maximizes your return on investment.
We leverage tools like Google Analytics 4, Google Tag Manager, Looker Studio, and more to gather a complete picture of your marketing and outreach efforts and successes. We’re mindful of your goals throughout the whole process, using cutting-edge solutions that make the most sense for your unique business needs.
We pride ourselves on being quick to respond to your concerns and quick to problem-solve, ensuring we have a steady flow of data to guide your strategic decision-making that directly improves ROI. Using the data we collect, we’ll develop actionable insights to inform the rest of our cohesive marketing strategy, including ad targeting, search engine marketing, conversion rate optimization opportunities, and more.
When you trust us with your account, you can expect:
- Attentive account managers responsive to your concerns
- Extensive technical expertise for data integrations
- Tailored guidance for utilizing data for decision-making
- Detailed monthly reporting about data points and their analysis
- Weekly status calls to discuss our successes and next steps
See More Case Studies
Actual case studies from real clients who we have helped improve their KPI’s over a meaningful amount of time.
Our most frequently asked Analytics questions:
What platforms does your team work with?
The list is expansive but the primary platforms we support with are GA4, Google Tag Manager, Mixpanel, Salesforce, and Hubspot.
What tools do you use for reporting visualization?
Our primary reports are built out of Looker Studio paired with Supermetrics – we also offer other simpler reports in platforms like Google Sheets / Slides.
Do you have a call tracking offering?
We have been using Call Tracking Metrics for nearly five years on a variety of accounts due to the cost, setup, and integration offering.
How do you go about attribution?
Depending on the size of your account and your Lead/Transaction volume, there are a variety of ways we can help measure and visualize attribution whether it’s within GA4 (last-click) or a tool like Northbeam for eCommerce.
What does an analytics engagement look like for your organization?
We’ll start with a discovery meeting to understand the goals and current setup of your tracking architecture which is followed by an in-depth audit and recommendation. From here, we’ll deploy and validate all tracking updates and then work with your team on a monthly basis to ensure data is accurate and provide additional support on future changes.
How many people work on the analytics team?
We have two team members in the department.
Partnering with collystring for Data and Analytics
A comprehensive data and analytics strategy is necessary for optimizing your marketing strategy and achieving measurable business growth. The insights you gain from accurate, reliable tracking and data collection is essential for refining and optimizing your consumer outreach channels for driving meaningful engagement and conversions.
As a boutique marketing analytics agency, collystring has years of expertise in tracking, integration, and visualization, empowering us to unlock the full potential of your data and overcome your pain points. From building a comprehensive data collection ecosystem to offering technical support after the fact, our account managers will provide you with ongoing support, responsive service and a commitment to delivering tangible data that you can use for confident decision-making.
Let’s get started on your marketing analytics plan. Contact us today to schedule a call to discuss how your data can transform and elevate your decision-making capabilities.
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